I’m a creative strategist and product visionary with deep experience across men’s and women’s ready-to-wear, accessories, and licensed product.

My work has always lived at the intersection of creative direction, product strategy, and business growth. I help brands define what’s next by grounding design thinking in commercial clarity and cultural foresight rather than trend chasing.

Over the years, I’ve partnered with global brands and emerging businesses alike — shaping product point of view, defining future opportunity, and driving strategic direction across market, category, and consumer. My strength lies in seeing what’s ahead and turning that vision into product that feels both relevant and resonant.

At Work.Shop, I bring that perspective to brands across North America and Europe, creating frameworks that connect strategic intent to tangible, market-ready product systems.

Vision isn’t what’s new. Vision is what lasts.